Know the Facts - Recent Vegan Activist Claims Are Misleading and Misguided

""""August 15, 2017

For the PDF version, please click here.

About the Animal Care Program

Chicken Farmers of Canada effectively administers the only Animal Care Program that reaches all 2,800 chicken farms in Canada; no other program can achieve this reach.

This mandatory, enforced, and third-party-audited program has a credible, science-based foundation. It is based on the Code of Practice developed by the National Farm Animal Care Council (NFACC). NFACC is a world leader in bringing together stakeholders with different perspectives - farmers, veterinarians, processors, transporters, animal welfare associations, researchers, and provincial/federal governments - to develop robust and sound Codes of Practice.

NFACC's Code Development process involves a full scientific review which is used to draft the Code that then undergoes a public consultation process. In this way, all Canadians have an opportunity to contribute to the final Code. The NFACC process is a standard that is internationally recognized and applauded.

Chicken Farmers of Canada's Animal Care Program is verified through a comprehensive third-party audit by NSF International, an internationally-recognized, third-party certification body, accredited by the American National Standards Institute to ISO 17065.

Recent Vegan Activist Activity

The commitment of Canadian chicken partners to animal welfare recently became the target of a campaign, specifically against restaurant and retail companies to pressure them through extortion of their brands into mandating changes to our practices.

While claiming to be advocating change for the betterment of industry practices, one such vegan activist group has publicly stated that it is "unabashedly a vegan organization." (National Post, Mercy for Animals: Activists making a difference - or radicals distorting the truth? - July 20, 2017). The objective seems to be to make it more difficult, more frustrating and more expensive for chicken farmers to do their jobs and ultimately, make it too expensive for consumers.

Canadians are starting to ask whether organizations like these are really seeking science-based evolution in the best interests of animal welfare, or just trying to destroy the livelihoods of Canada's farmers, and dictate what Canadians can and can't eat.

Slower-Growing Chickens - Are they really better?

Take so-called "slower-growing" chickens, for example. While vegan activist organizations claim that growing a different breed of chicken more slowly will result in improved welfare, there is very little evidence to support this.

Farmers, processors, further processors, restaurants and retailers work together to ensure that Canada has the chicken to meet consumer expectations.

Despite claims being made the contrary, no one company (or group of companies) can dictate to the rest of industry what breeds will be used or how chickens will be raised.

The vast majority of restaurants and retailers purchase chickens from farmers who raise two major breeds. The poultry breeding companies that serve the Canadian market use the process of genetic selection to carefully select for desirable traits in chickens. This is the same process that gives us Great Danes and Chihuahuas - it is not genetic modification.

Breeding companies measure factors related to animal wellbeing, such as leg and heart health, as well as for efficient growth.

The reality: Chickens today are, in fact, bigger and do grow faster than they used to.

Thanks to current breeding programs:

  • Mortality levels have declined significantly compared to the slower growing broilers raised in the 1940s
  • Selection for improved leg health has resulted in less lameness
  • Condemnation rates of Canadian broiler chickens have decreased considerably since 1998
  • The incidence of ascites (which affects heart health) in broiler chickens has decreased significantly over time

Selection for good health and welfare traits is a key component of the breeding programs as breeds are continuously improved. Indeed, these already make up over half the traits that breeding companies measure and that emphasis will continue to address welfare challenges as they arise. These breeding programs are based on extensive research.

Slower-Growing Chicken - Not better for the environment

So while research continues to examine the welfare implications of slower growing birds, we do know that switching to a slower growing bird could have serious implications for sustainability and the environment.

In the United States, research indicates that, even if only 1/3 of the farmers switched to a slower-growing bird:

  • Nearly 1.5 billion MORE birds would be needed to meet demand (if they didn't, there would be less food for 64 million people)
  • The additional land space needed to grow the feed would be 7.6 million acres/year
  • 8,000 Olympic sized swimming pools (5.1 billion gallons) of water would be required just to give the birds to drink (that doesn't include cleaning, irrigation of crops, etc.)
  • The manure output would be 28.5 billion lbs (enough to create a pile on a football field that is 27 times higher than an average NFL stadium).

Research - Proving what's best for the birds in our care

There is a lot of research happening right now regarding animal welfare and the raising of chickens in Canada. Just as one would seek out experts before making major life decisions, partners in the Canadian chicken industry will seek out the expertise, confirm the science and examine all sides of the issues surrounding the birds in our care. To do that properly, multiple studies are required to fully assess the whole impact of changes being proposed.

That's one reason we support research in innovation in chicken production in Canada, and in particular, within animal care.

The Canadian Poultry Research Council (CPRC) is an organization that coordinates research and development programs that address current and future industry needs, providing invaluable information that promotes innovation in Canadian poultry farming.

CPRC's research funding has focused on creating solutions for poultry infectious diseases, as well as developing animal welfare and environmental stewardship. This research, combined with other CPRC programs, has helped further knowledge in poultry health and welfare, as well as food safety, genetics, and environmental care. In fact, over 20 projects specific to animal welfare have been funded to date.

There are currently some very important studies being conducted regarding slow-growing birds. We look forward to seeing the results from all these research projects and will continue to work with our industry stakeholders to implement production practices based on the best available science.

You have a choice

We all buy food for our own reasons - cost, value, nutrition, convenience, etc., and we are grateful to Canadian consumers for making chicken Canada's number one meat. We have a great deal of choice in the chicken we buy. Whether you choose organic, free-range, vegetarian-grain-fed, specialty breed or conventional chicken - you have a choice in what you buy and Canadian chicken farmers and processors work hard to meet consumer preferences.

The point is, we're always ready to adapt to the changing Canadian palate - but we're not willing to do it when it's being driven by vegan activists who ultimately want to tell Canadians what to eat and to force our farmers out of business.


CPEPC is the industry association representing processors, packagers and distributors of chicken and turkey meat, graders and further processors of eggs, and hatcheries in Canada (see Sector Profiles).

Representing some of the largest agri-food corporations in Canada, our association has the voluntary membership of companies that process and market over 90% of Canada's chicken, turkey, eggs and hatching eggs.

CPEPC's mission is to foster a climate of continuous improvement within the Canadian feather industry recognizing the need for increasing competitiveness.


  • Proactively address the common goal of business sustainability and prosperity in a mutually respectful partnership with other industry stakeholders.
  • Proactively address issues constraining competitiveness, sustainability and profitable growth to achieve significant and measurable improvements.
  • Ensure that government policies are consistent with fostering a sustainable and competitive Canadian feather industry
  • Relationships with Producer Agencies: manage and improve the ongoing relationship with the National Feather Agencies so that CPEPC and its members have an equitable role in the system along with producers which will ensure an operating environment that allows for a reasonable level of profitability to our respective sectors.
  • CPEPC Resources: boost the role of the CPEPC as a source of expertise and influence through the optimizing use of staff and building lobbying capacity.
  • FoodSafety, Animal Health and Animal Welfare: ensure a high state of readiness to develop contingency responses for current and emerging food safety, animal health and animal welfare incidents by proactively working with regulators, producer agencies, customers and consumers.


  • October 2017

    Sector Member Meetings
    Week of Oct. 23rd, 2017
    Hyatt Regency Calgary

    October Page »

  • February 2018

    Sector Member Meetings
    Week of Feb. 11/18 (Preliminary)


  • Convention 2018

    Hotel Bonaventure Montréal
    June 3-5, 2018

    (Members and invited delegations only)


Past News Release

Chicken processors support Chicken Farmers of Canada's Animal Care Program

Ottawa, June 1, 2017 — The Canadian Poultry and Egg Processors Council (CPEPC) joins with Retail Council of Canada in supporting the Chicken Farmers of Canada Animal Care Program which is based on the National Farm Animal Care Council Code of Practice for Poultry.

Canadian chicken processors uphold very high levels of animal welfare and will continue to do so because it is a critical priority for the industry and because we care. CPEPC chicken processors only purchase chickens from Canadian farmers certified by the Chicken Farmers of Canada (CFC), which represent a single, national high standard of care under the CFC Animal Care Program. CFC's Animal Care Program is based on the Codes of Practice produced through the very robust National Farm Animal Care Council process. This process is science based and includes input from farmers, veterinarians, animal welfare groups, government, researchers, customers and processors. The CFC program is mandatory, audited by a third party and regularly revised to reflect best practices.

CPEPC commends the Retail Council and its recent statement of support for this Canadian approach to animal care in the chicken industry, and congratulates CFC on completion of their inaugural comprehensive third party audit by NSF International, an internationally recognized and respected independent certification organization.

The Canadian Poultry and Egg Processors Council (CPEPC) is the national trade organization representing the interests of more than 170 Canadian poultry processing, egg grading and processing and hatchery establishments. Representing some of the largest agri-food corporations in Canada, our member companies process over 90% of Canada's chicken, turkey; eggs and hatching eggs. This economic activity generates over $6 billion in retail sales. To accomplish this, our members have invested over $2 billion in plant and equipment, and directly employ more than 21,000 Canadian workers.

For more information, please contact:
Robin Horel, President & CEO
(613) 724-6605